I used to help ServiceTitan's biggest customers succeed. Now I do it full-time, for you.
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My parents are small business owners. I grew up watching what it actually takes to run one. The long hours, the thin margins, the constant juggling between doing the work and running the business.
Then I spent four years inside ServiceTitan, helping 100+ trades businesses go live. The pattern repeated almost every time: the software could do far more than what actually got built. Rushed implementations, generic training, nobody around long enough to optimize it. Owners paying full price for a platform running at a fraction of its potential.
That gap is why TradeHand exists. These are hard-working, often underserved business owners who've earned a partner who's actually done this before, not another vendor selling them software they'll never fully use. Making their operations easier, more productive, and more profitable is the whole point.
Four stops, one throughline: making operations work.
Founded TradeHand to bring that same standard directly to trades businesses — without the overhead of a big consulting firm or the limitations of ServiceTitan’s own support team.
Director of Integration at a PE-backed trades platform. Built management and performance reporting across every revenue and cost center. Translated PE, Operations, HR, Accounting, and portfolio company needs into a single go-to-market playbook.
100+ Enterprise and Mid-Market implementations. 4.7 CSAT. Selected for a five-person team handling ServiceTitan’s highest-complexity implementations, out of 60 consultants company-wide. Built three automated tools adopted department-wide, saving three hours per customer in admin setup. Q1 2025 TitanPrincipals Winner. Lead Consultant on the implementation program management committee.
Managed 18 markets nationally. Scaled charging cord distribution infrastructure that unlocked $4M+ in revenue. Improved 1099 contractor retention by 23% and increased conversion rates by 35%.
BS, Business Administration (Marketing) — University of Arizona
ServiceTitan Certified
If you're on ServiceTitan and it's not working the way it should, let's talk.
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